Barry Schwartz - Paradox of choice

http://www.mustwatch.cz/film/barry-schwartz-paradox-of-choice-paradox-volby/
Here is a video : BARRY SCHWARTZ- PARADOX OF CHOICE
I think you will it like so as I... last time I often used also to say :
"The less is more..."
What do you think about it my friends?
There are the captions in Czech language for my friends from Czech or Slovak republic.